It has been almost 2 years since Spotify hit South Africa, since then we have seen an increase in the number of South African artists having their music on this worldwide platform.
Spotify is a music platform that allow users to stream music, either their favourite music or the latest music releases available. For musicians, producers and labels, Spotify is one of platform where they can get their work seen, streamed all over the world and make money with it.
Spotify in South Africa
Spotify is a platform that has been around for a long time by now, but before it was only available on specific countries and south african was not one of them. before it came to south Africa, spotify was not accessible for south African people, if you was a user or a musician you would have to either access it using a virtual private network (VPS) and register as if you was i one of the allow countries.
What did spotify do for the south African music industry.
Since the arrival of Spotify the number of south african artists and musics skyrocketed with an increase of more that 10 percent. The stream numbers all over the country also had a jump with Spotify available, making a huge difference from previous years where south African only had Itunes and Google Play. The platform itself and what it delivers is not enough for these increases, the fact that Spotify is a free platform that allows users to stream and send their work for free had a major impact in the increase of south africans streaming music. As we know it, people love free stuff, so a international music platform, full of music and latest releases available for free of course people would jump in instantly, even if they didn’t use it or need it, free is free and you should just try it anyway cause you not losing anything.
Spotify also offers a subscription plan for it users, this plan has users paying a monthly fee that allow them to stream premium songs and tracks, download tracks offline so that users are allow to listen to their favourite music even if they not connected to the internet, create playlist and stream certain songs only available for premium users. We talked about how the free subscription helped with the increase in South Africans streams, but the fact the spotify subscription is only R50 monthly also had a huge impact on this situation. R50 a month is a bargain for this amazing service, spotify is your ultimate music paradise and paying a monthly fee off R50 is fairly cheap comparing to the perks that this service offers.
How Spotify changed the life of music listeners in South Africans.
Before spotify had reached the country, it was very difficult to find and listen to the latest, top and upcoming musics by south african artists. The fact the the platform is free and fairly cheap, spotify makes it easy for south Africans to find and navigate the platform because spotify creates official playlists for south african music. Spotify offers many playlists for various genres and demand. for example. There is a playlist that list all the latest released songs of the week in south african. this is a life changer, especially for us. as a lover of afro house music, Spotify offers a playlist that is updated weekly with the latest afro house releases. it offers a playlist with the Top and trending songs in south Africa for the week, it makes so much easier for anyone that loves music.
Our verdict is that spotify south africa is one of the most used music platform in the country, easy to use and navigate, free service offers the latest entertainment to everybody and their demands. Spotify is a life changer for any music lover.